Reputation & PR

Brand-Building

The growing importance of corporate brand building

Published on December 9th, 2014 | by Catherine Griffin

Conventional wisdom suggests that B2B businesses invest in corporate communications and investor relations (IR) to build their corporate brands and reputations, while B2C businesses invest advertising dollars above the line to build their product brands. Where ... Read More


Advertising

red ornament

US Advertising – Second Round of Holiday 2014 Ads

Published on December 7th, 2014 | by Jennifer Bonetto

Take a break from the hectic seasonal festivities and catch up with the latest holiday breaking creative from the US. Enjoy! BUDWEISER Tis the season to reconnect with long-distance friends!  Budweiser asks consumers to round up ... Read More


Advertising

black friday crowd

UK Advertising: Black Friday – The Return

Published on December 5th, 2014 | by Mark Compton

Many will have seen the pictures and news stories of virtual riots from a number of retail outlets last week as Black Friday hits the UK once again, with police being called out and people arrested, ... Read More


Advertising

Thanksgiving

US Advertising – First Round of Holiday 2014 Ads

Published on December 1st, 2014 | by Jennifer Bonetto

Despite many Americans’ refusal to officially acknowledge Christmas until Thanksgiving has passed, several brands commenced the season by rolling out their holiday campaigns as early as September. Enjoy part one in this series of U.S. Holiday ... Read More


Media

TV Featured Image

Ebiquity Germany: Involvement-Index

Published on November 24th, 2014 | by Nikolaus Schaefer

TV-Spots und -Genres: Wahrnehmung richtig messen und bewerten Die Lieblingsserie im privaten Fernsehen oder der große Blockbuster haben eines gemeinsam: Sie werden durch Werbeblöcke unterbrochen. Für Werbungtreibende sind solche Umfelder eine attraktive Gelegenheit Abverkauf, Image oder ... Read More


Ebiquity News

notes

Ebiquity plc appoints two new Board Directors

Published on November 21st, 2014 | by Marketing Team

Ebiquity plc, the marketing performance specialist, is delighted to announce the appointment to its Board with immediate effect of Ms Julie Baddeley and Mr Tom Alexander as non-executive directors. Ms Baddeley is one of the UK’s ... Read More


Ebiquity News

Nathalie-Taboch

Ebiquity unveils new Managing Director in France

Published on November 18th, 2014 | by Marketing Team

Nathalie Taboch, former deputy MD of Carat, joins Ebiquity France as Managing Director.  Nathalie brings a wealth of both client-side and media agency experience to the newly-created role at our Paris office.  She will focus on ... Read More


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