Reputation & PR

Reputation 2

US Reputation: Delivering on the Promise

Published on October 13th, 2014 | by Dan Soulas

Corporate Reputation: Delivering on the Promise Breakfast 10/9/14 Many organizations, large and small, have disconnects between their marketing and communications departments, often resulting in varying points-of-view on how to handle reputational issues. On October 9th at ... Read More


football feature image 2

US Advertising: 80 Million Strong

Published on October 8th, 2014 | by Jennifer Bonetto

In an attempt to address some 80 million female football fans who are absent from sports advertising, P&G recently triumphed CoverGirl as the “first official beauty sponsor of the NFL.” The campaign encourages women to “Get ... Read More


Tesco Mobile

Ad Evolution – Tesco Mobile

Published on October 2nd, 2014 | by Jamie Brackell

As a mobile network, Tesco Mobile has to deal with the double-edged sword of its ties to the parent brand. For some customers, the close association with low prices and supermarket quality is seen as a ... Read More

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