Flexible Xaxis

Published on August 18th, 2014 | by Marketing Team

Last week, AdAge in USA reported that WPP is considering introducing a new flexibility in how advertisers can use its Xaxis automated buying system. For the uninitiated, Xaxis is an online buying system that uses real-time-bidding ... Read More



US Advertising: How to Stand Apart & Go Viral

Published on August 4th, 2014 | by Andrew Lysaught

To get a brand to stand out one must make an emotional connection with their consumers.  This is usually done through a story, or a powerful image. First, stop with all the Push advertising where the product ... Read More

Reputation & PR


What does the C-suite want from PR?

Published on July 29th, 2014 | by Tom Mattey

Hot on the heels of Ebiquity’s sponsorship of the annual EACD European Summit, the firm’s Reputation practice is pleased to announce a new event to be held in partnership with leading online publication, PRmoment. “What does ... Read More


Nike Adidas

US Advertising: Living ‘All In’

Published on July 22nd, 2014 | by Andrew Lysaught

Live for the moment! Though brands like Nike and Adidas pay tribute to this ancient Zen philosophy, who really believes in it? Nike’s ”Risk Everything” campaign, along with Adidas’ ”All in or Nothing” campaign both prove to ... Read More

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