Response #18

cover-mockup-18

Response Issue 18

Published on December 31st, 2014 | by Marketing Team

Welcome to Response, Ebiquity’s quarterly publication on international marcoms. Our New Year issue includes global media forecasts from Ebiquity CEOs,  insight trends for 2015,  advice on attribution across mobile devices and a client interview with Americo Silva, Global Media Manager ... Read More


Digital

look-forward-back

Marketing in 2015: Looking forward and looking back

Published on December 31st, 2014 | by Marketing Team

Ebiquity’s Chief Strategy Officer, Nick Manning reports back on the accuracy of our predictions for 2014 and makes a fresh set of forecasts for the New Year. January derives its name from Janus, the God of ... Read More


Digital

back-to-the-future

Media Forecasts 2015: Back to the future

Published on December 31st, 2014 | by Marketing Team

At the turn of the year, Response asked Ebiquity’s CEOs around the world what the main trends were in 2014 and to give an overview of media budgets. We also asked them to predict trends and ... Read More


Digital

multidevice

Attribution in a multi-device world

Published on December 31st, 2014 | by Marketing Team

Bill Bruno, CEO of Ebiquity’s multi-channel analytics consultancy Stratigent, sets out some straightforward rules of thumb for building an attribution framework to track the consumer path to purchase across multiple devices. There are two main challenges ... Read More


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