Media

Cannes

Cannes 2015: what does the future look like?

Published on June 26th, 2015 | by Marketing Team

For the first time, Cannes held a two day event specifically to showcase the next generation of marketing, advertising and media innovations, trends and opportunities. So what does the future hold for our industry? We saw ... Read More


Media

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Cannes 2015: where creative goes programmatic

Published on June 26th, 2015 | by Marketing Team

It’s hot, chaotic and frenetic. The taxi drivers are on strike over Uber and have blockaded Nice airport, so agency executives are hiring helicopters to get there. Ironically the helicopters aren’t a lot more expensive than ... Read More


Digital

Tag Management

Utilizing Tag Management for Personalization

Published on June 23rd, 2015 | by Yin Yu

With marketing technologies becoming more advanced, it is now easier than ever for businesses to discover and preserve information about a customer’s behavior, interests and needs. The next step is for businesses to use that information ... Read More


Media

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To pitch or not to pitch? That is the media agency question

Published on June 19th, 2015 | by Marketing Team

Earlier this month, Ebiquity was an active sponsor and partner in the third, annual ProcureCon event, Europe’s only conference dedicated to marketing procurement decision-makers. At the event, Neil Duncan – Ebiquity’s Managing Director, Media – ran ... Read More


Media

Media-Law

Changes to Hungarian Media Law

Published on June 16th, 2015 | by Snjezana Ivanovic

Recent proposed changes in the media law were adopted by the Hungarian Parliament on June 9th and should enter into force 16 days after its announcement, around mid-July. This is designed to fundamentally alter the business ... Read More


Ebiquity News

procureconstage

Reflections on ProcureCon

Published on June 8th, 2015 | by Marketing Team

Marketing procurement professionals are increasingly important stakeholders when it comes to ensuring advertisers obtain best value and maximum ROI from their agency partners. Last week, leading figures in the European marketing procurement community gathered in London ... Read More


Reputation & PR

CSR Study

2015 Cone Communications/Ebiquity Global CSR Study

Published on June 1st, 2015 | by Jennifer Clark

Global consumers are clear in their demands for companies to act responsibly, according to findings from the 2015 Cone Communications/Ebiquity Global CSR Study . Nine-in-10 consumers expect companies to do more than make a profit, but also ... Read More


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