Advertising

Nike Adidas

US Advertising: Living ‘All In’

Published on July 22nd, 2014 | by Andrew Lysaught

Live for the moment! Though brands like Nike and Adidas pay tribute to this ancient Zen philosophy, who really believes in it? Nike’s ”Risk Everything” campaign, along with Adidas’ ”All in or Nothing” campaign both prove to ... Read More


Reputation & PR

cover-mockup

Response Issue 16

Published on June 17th, 2014 | by Marketing Team

Welcome to Response, Ebiquity’s quarterly publication on international marcoms. The Q3 issue includes articles on programmatic media trading, innovations in eye-tracking software, developments in reach and acquisition, the integration of marketing and communications, the ad evolution ... Read More


Advertising

infog_lead_image

The missing link in your marketing mix

Published on June 17th, 2014 | by Marketing Team

In 2013, global spend on digital marketing topped $119 billion – an astonishing number, but one that will undoubtedly rise again this year. The variety of options available to help today’s marketer to reach customers continues ... Read More


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FB.Event.subscribe('edge.create', function(targetUrl) { _gaq.push(['_trackSocial', 'facebook', 'like', targetUrl]); }); FB.Event.subscribe('message.send', function(targetUrl) { _gaq.push(['_trackSocial', 'facebook', 'send', targetUrl]); }); function trackTwitter(intent_event) { if (intent_event) { var opt_pagePath; if (intent_event.target && intent_event.target.nodeName == 'IFRAME') { opt_target = extractParamFromUri(intent_event.target.src, 'url'); } _gaq.push(['_trackSocial', 'twitter', 'tweet', opt_pagePath]); } } //Wrap event bindings - Wait for async js to load twttr.ready(function (twttr) { //event bindings twttr.events.bind('tweet', trackTwitter); });