Media

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Flexible Xaxis

Published on August 18th, 2014 | by Marketing Team

Last week, AdAge in USA reported that WPP is considering introducing a new flexibility in how advertisers can use its Xaxis automated buying system. For the uninitiated, Xaxis is an online buying system that uses real-time-bidding ... Read More


Advertising

Viral

US Advertising: How to Stand Apart & Go Viral

Published on August 4th, 2014 | by Andrew Lysaught

To get a brand to stand out one must make an emotional connection with their consumers.  This is usually done through a story, or a powerful image. First, stop with all the Push advertising where the product ... Read More


Reputation & PR

PRMoment-event

What does the C-suite want from PR?

Published on July 29th, 2014 | by Tom Mattey

Hot on the heels of Ebiquity’s sponsorship of the annual EACD European Summit, the firm’s Reputation practice is pleased to announce a new event to be held in partnership with leading online publication, PRmoment. “What does ... Read More


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FB.Event.subscribe('edge.create', function(targetUrl) { _gaq.push(['_trackSocial', 'facebook', 'like', targetUrl]); }); FB.Event.subscribe('message.send', function(targetUrl) { _gaq.push(['_trackSocial', 'facebook', 'send', targetUrl]); }); function trackTwitter(intent_event) { if (intent_event) { var opt_pagePath; if (intent_event.target && intent_event.target.nodeName == 'IFRAME') { opt_target = extractParamFromUri(intent_event.target.src, 'url'); } _gaq.push(['_trackSocial', 'twitter', 'tweet', opt_pagePath]); } } //Wrap event bindings - Wait for async js to load twttr.ready(function (twttr) { //event bindings twttr.events.bind('tweet', trackTwitter); });