Response #20

R20-mockup-full

Response Issue 20

Published on July 6th, 2015 | by Marketing Team

Welcome to Response, Ebiquity’s quarterly publication on international marcomms. Our Summer issue includes articles on data pooling, issues with transparency in the US and LATAM markets, research into brand crisis measurement and expert advice on the ... Read More


Digital

google

Google plays fairer with news

Published on July 6th, 2015 | by Marketing Team

In an unexpected move, Google is investing significantly in helping some of the major players in the European media industry to do better out of modern news production and distribution. Sabine Pevy, Account Director at Ebiquity ... Read More


Media

water

The case for data pooling

Published on July 6th, 2015 | by Marketing Team

To pool or not to pool – that is the question, particularly in the wake of changes to market dynamics and media trading processes. Martin Sambrook, Ebiquity’s International Practice Leader for Media Audit and Effectiveness, argues ... Read More


Media

voting

Party positioning in the UK General Election

Published on July 6th, 2015 | by Marketing Team

The 2015 UK General Election was full of surprises – inaccurate polling throughout the campaign, David Cameron winning an outright majority, and all parties failing to make genuinely impactful use of social media tools and platforms. ... Read More


Media

brazil

Transparency in short supply in Latin America

Published on July 6th, 2015 | by Marketing Team

Like every other region in the world, Latin America still has a long road to travel if advertisers are to benefit from full transparency around their media investments. Tony Newcomb, Managing Director, FirmDecisions Latin America, explains ... Read More


Back to Top ↑

  • LinkedIn


  • Visit our website

  • Your Subscriptions

    Subscribe to our online newsletters by clicking the icons below:

  • Categories