Advertising

Spotlight on Charities

Spotlight On…Charities

Published on September 11th, 2014 | by Jamie Brackell

Unless you’ve been unplugged from social media websites for the last two months, I’m sure you’ve heard of the ALS Ice Bucket Challenge, which captured the imagination of the post-millennial generation to create a strong, buzz-worthy ... Read More


Advertising

Instagram logo 2

Top 5 Instagram Campaigns Part 4

Published on September 11th, 2014 | by Lauren Fitzgerald

During the summer period, brands have rolled out a number of interesting and sometimes quirky campaigns via Instagram, which continue to express their core personality and increase following. Here is our pick of the Top 5 we have ... Read More


Advertising

cover-mockup

Response Issue 17

Published on September 3rd, 2014 | by Marketing Team

Welcome to Response, Ebiquity’s quarterly publication on international marcoms. The quarter four issue includes content on agency trading desks, action-oriented modelling, bench-marking your on-line advertising and integrated communications measurement, plus a look at the evolution of ... Read More


Digital

tradingDesks

Agency Trading Desks – where are we now?

Published on September 3rd, 2014 | by Marketing Team

More and more media – both online and increasingly offline or traditional – is being bought through centralized, automated Agency Trading Desks. As these become the new normal of media buying, advertisers need to demand more ... Read More


Reputation & PR

4Ps

The new four P’s of PR

Published on September 3rd, 2014 | by Marketing Team

To be taken seriously in the C-suite, PR needs to deliver tangible benefits that the C-suite respects, understands, and can measure. Director of Ebiquity Reputation, Sam Knowles, urges communicators to stand up and be counted. Ebiquity ... Read More


Media

sredding

Rewriting the rule book on integrated comms measurement

Published on September 3rd, 2014 | by Marketing Team

Andrew Challier, Ebiquity’s Director, Client Relations, believes it’s high time that brand communicators and marketers shattered the silos that still stop them from planning, executing, and measuring activity in a truly integrated fashion. “Men occasionally stumble ... Read More


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