Response Issue 21

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Welcome to the last issue of Response for 2015 . In this quarter we highlight ‘what every advertiser should know about online video’, we look into optimizing both social media performance and video content marketing and share some practical advice on agency contracts and ad-blocking.

What every advertiser should know about online video
SIMON CROSS
Client Service & Product Development Director

Why you should take ad blocking seriously
SIMON CARLEY
Senior Client Service Manager

The key to successful video content marketing
ISABELLE DUNN
Client Services Director

Smart bombing and precision targeting in digital marketing
ROB BEEVERS
Head of Multi-Channel Analytics

Optimizing social media performance
THEO JOHNSON
Account Manager, Digital 

Keep your eyes on the small print of agency contracts
VIVEK RADIA
Vice President, North America, FirmDecisions

Digital – the CMO perspective
BILL SHEPHARD
International Brand Manager

Digital ad transparency in the Netherlands
RUBEN SCHREURS
Digital Consultant

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