Response Issue 23

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Welcome to the new look Response magazine – our international marcomms and insight publication for Ebiquity, FirmDecisions and Stratigent clients. In this quarter we look into the ‘next big thing’ in mobile apps for brands, we focus on the truth about tech stacks, report on learnings from Global Marketer Week 2016 and review the global marcomms trends in alcohol advertising.

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Response 23 - GIF

ISSUE 23 CONTENTS: 

Seeing the world’s marketing challenges through the Asia-Pacific lens
Nick Manning, Chief Strategy Officer plus thoughts from our APAC CEOs

 Appily ever after?
Andrew Challier, Client Relations Director

‘Mediapalooza’
Martin Sambrook, International Business Development & Client Service / Nick Manning , Chief Strategy Officer and thoughts from our APAC CEOs

New frontiers in integrated measurement
Karen Prichard, Head of Reputation, UK

German marketers ignore transparency at their peril
Alexander Mauch, Managing Director, FirmDecisions

Chocolate: in times of crisis, an elixir for business and our psyche
Milton Papadakis, Founder of Media Risk, Ebiquity’s partner company in Greece and Cyprus

Global trends in marketing alcohol brands
Martin Broad, Head of Insight, UK

The truth about tech stacks
Rob Beevers, Head of Multi-Channel Analytics, UK

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