Response Issue 24

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Welcome to Response magazine – our international marcomms and insight publication for Ebiquity, FirmDecisions and Stratigent clients. In this quarter we reflect on the topical issue of media transparency, look into FMCG brand best practice, discuss ad blocking and why it matters to brands and analyze a year in Australian advertising.

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Response 24 - Gif

 

 

 

 

 

 

 

Issue 24 Contents;

Media transparency: how should we move forward?
Michael Karg, Group CEO, Ebiquity

​​​Why ad blocking matters to brands(with infographic)
Tim Hussain, Head of Digital, UK, Ebiquity
Joanna Chan, Digital Account Manager, Ebiquity
Daniel Martin, Senior Executive UK Digital, Ebiquity

Media best practice for FMCG brands
Mike Campbell, Head of Ebiquity’s International Effectiveness Group

Digital continues to drive innovation in Australian ad market in 2015
​Aaron Rigby, Director of Client Services – Advertising, Ebiquity Australia

​​​​How to make agency relationships better in a polymedia environment  
Nathalie Taboch, Managing Director, Ebiquity France

Client Case Study: Calidad Pascual
Javier Illana, Director of Marketing Performance Optimization, Ebiquity Spain

Media contracts in the digital age 
Federica Aperio, Managing Director – Digital, FirmDecisions

How to make mobile advertising better
Olly Worley, Senior Executive, UK Digital

 

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