This intensive one day workshop is designed for marketers looking to further their understanding of digital. Over the past 5 years Ebiquity have trained over 400 marketers, focusing on the key areas they need to know and may not have learned from their agency partners. The focus is to drive greater transparency and accountability for digital investment through better processes and an understanding of the core metrics which will best hold digital media to account.
The workshop is designed into 3 key parts:
- Knowledge: Demystifying core concepts
- Process: Working better with your agencies
- Understanding: Challenging the strategy and understanding the media plan
Our approach is engaging and interactive with group work and break out sessions to help you understand the core principles. Its fast paced to cover the ground necessary but also designed for marketers of all experience levels from assistant brand managers right up to marketing directors. Although designed for marketers we have found that procurement teams working with marketing have also found the workshop beneficial.
First-class training facilities
We will be holding the workshop at the Pullman on Hyde Park in Sydney which provides an excellent training venue and catering. You will receive a comprehensive workbook consisting of theory, tools and checklists to help you go forward and implement what you have learned. Case studies and examples have been developed based on our real life client experiences to help bring the concepts to life.
For marketing teams of 10 or more, we recommend a dedicated workshop. This can be customised to your specific needs and use your own campaigns as case studies making the insights even more relevant and easy to grasp.
For more information about your trainer and some testimonials from previous attendees, please review our brochure.
If you are interested in attending the workshop please contact us here. Please RSVP by 1st October 2016.