Ebiquity, the independent marketing analytics specialist, announces the global rollout of its new Ebiquity Portfolio platform which allows clients to view, sort and analyse competitor advertising creatives and spend, across 15 European countries and up to 80 territories worldwide.
The new platform is being rolled out to more than 120 companies with users across every continent, who are able to access Ebiquity’s database containing over 25 million individual ads. It features new charting and presentation capabilities, automated report functionality, and an improved user interface.
The Company is also testing a revolutionary new methodology for capturing digital advertising as part of the new platform, which is anticipated to be the most comprehensive and accurate available. The new capability will distinguish between direct and programmatically bought ads on both desktop and mobile, capture HTML5, rich media, embedded video, and track behaviourally targeted ads.
Ebiquity is the only provider of a multi-market tool that tracks and combines both competitor advertising creatives and their ad spend.
Morag Blazey, UK CEO at Ebiquity said:
“There has been an encouraging response from our clients to the new platform. Ebiquity Portfolio offers an unrivalled ability to access global data more quickly, source recent advertising more easily, and share campaigns more professionally with colleagues. Testing of our new digital advertising monitoring capability has been very positive and we look forward the official launch in the coming months.”
For more information:
Richard Hemming, Group Head of Marketing, Richard.Hemming@ebiquity.com / 020 7650 9600
Ebiquity is a leading independent marketing analytics specialist. They provide objective data insights to major brands worldwide, helping them exploit an evolving marketing landscape and achieve business success. A world leader in advertising monitoring, Ebiquity manages an international database that holds over 25million ads from the 1950s to today. Other Ebiquity services include Marketing Effectiveness, Multi-channel Analytics, Agency Pitch Management, Agency Contract Compliance, Digital Performance Measurement, and Media Auditing. They have offices in 14 countries and work with over 90% of the world’s biggest advertisers.