Analyst Interview: Michael Karg talks to Edison

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Ebiquity CEO, Michael Karg recently spoke to Edison, outlining the group’s core activities and key trends in the global advertising market, including the better use of data in marketing and how digital uptake has led to a more complex environment for advertisers, together with the need for more accountability.

Topics covered include…

  • Key trends in the market
  • What differentiates Ebiquity from other marketing and media analytics consultancies
  • Potential implications of the American Association of National Advertisers’ transparency study
  • Plans for Ebiquity’s future growth
  • Why Ebiquity appeals to investors

 

 

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