Response Issue 26


Welcome to Response magazine – our international marcomms and insight publication for Ebiquity, FirmDecisions and Stratigent clients. To kick-off 2017 we look at pre-pitching and some crucial steps for advertisers, we re-visit the ANA’s report into transparency and how the industry is moving forward, we shine a spotlight on fake news, digital out of home advertising and how working in silos can be bad for marcomms businesses.

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Issue 26 Contents;

The pre-pitch checklist: five crucial steps for advertisers
Laetitia Zinetti, Managing Principal, Media Management, Ebiquity

Moving beyond the ANA report
Bill Bruno, CEO, North America, Ebiquity

Breaking free from the swim lane mentality
Andrew Challier, Chief Client Officer, Ebiquity

In conversation with … Gerry D’Angelo of Mondelēz
Nick Manning, Chief Strategy Officer, Ebiquity

Going for gold: Best-in-class marketing effectiveness from the Direct Line Group
Nic Pietersma, Business Director, Ebiquity

Digital growing pains
Martin Broad, Head of Insight, Ebiquity

The rise and rise of fake news
Sarah Wingrove, Client Services Manager, Ebiquity

Digital out of home
Judith Warn-Ford, Head of Media, UK, Ebiquity


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