Browsing the "procurement" Tag

The procurement paradox

March 4th, 2013 | by Marketing Team

Marketing’s equivalents to “motherhood” and “apple pie” are “ROI” and “value”. You’ll struggle to find a single senior marketer who

10 tips for buying media better

September 27th, 2010 | by Ebiquity Team

Procurement is becoming an increasingly important albeit much criticised part of the process of buying media agency services. Nick Manning

The big beasts are back

September 27th, 2010 | by Ebiquity Team

Advertising has returned to TV with a vengeance. Andy Smith investigates what’s driving the medium in the UK and across

A year of broken promises?

January 1st, 2010 | by Ebiquity Team

Media agencies and their clients see big media deals differently. Who is doing what for whom exactly? Martin Sambrook, International

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