Nathalie Taboch, former deputy MD of Carat, joins Ebiquity France as Managing Director. Nathalie brings a wealth of both client-side and media agency experience to the newly-created role at our Paris office. She will focus on doing team management, client relationship and on developing a sharp Ebiquity positioning on the French market.
Her role at Carat was centered on agency transformation, and providing a group-wide integrated approach for clients like Beiersdorf, BPI, Nokia, GM and Lego. Before having a brief break oversees, Nathalie was Managing Director of Starcom where she managed accounts including P&G, Samsung, Honda, Cadbury and Blackberry.
Nathalie started her career client-side in the 1990’s with Henkel where she spent 15 years. During that time she was led their Media and CRM strategies to centralize and optimize media spending and to improve CRM efficiency and productivity. She also held the position of Managing Director for Henkel’s Laundry Care division.
Ebiquity’s French CEO Laurence Delaye said,
“Nathalie’s impressive media knowledge and experience working with clients will be a real strength to us as we seek to developing more consultancy on media and marketing clients stakes and challenges. In addition her operational skills will help us enhance how we help brands improve their performance across integrated channels.”