Response Issue 25


Welcome to Response magazine – our international marcomms and insight publication for Ebiquity, FirmDecisions and Stratigent clients. In the last issue of 2016 we comment on the ANA’s report into transparency and how it affects advertisers globally, we shine a spotlight on achieving better agency/advertiser contracts, Australia appoints ThinkTV to quantify media ROI and we talk to L’Oreal and McDonalds for some client insights. ​

Click on the image below to view your complimentary copy:

Response 25

Issue 25 Contents;

ANA Media Transparency Guidelines: The Turning Point for Advertisers?
Michael Karg, Group CEO, Ebiquity

Client Insights L’Oreal: Part Conductor, Part Adjudicator – Meet the Modern Chief Media Officer
Nick Manning, Group CSO, Ebiquity

Steps to Successful Media Management
Laetitia Zinetti, Managing Principal – Media Management, Ebiquity

Agency contracts in the legal spotlight
Stephen Broderick, CEO, FirmDecisions

Client Insights McDonalds: Test and Learn the Key to Digital Expansion for McDonald’s Australia
David Brocklehurst, Managing Director – APAC, FirmDecisions

Understanding the Barriers and Opportunities for Women in Innovation
Catherine Griffin, Head of Reputation, Ebiquity

Negative Messages Win the Campaign – But not the Election – in Australian Federal Poll
Richard Basil-Jones, Managing Director APAC, Ebiquity

Bunnings Arrives on UK Soil
Lauren Fitzgerald, Strategist, Ebiquity

Australia Quantifies Media ROI
Nick Pugh, Head of Marketing Effectiveness, Ebiquity

About Author

For any questions or queries, please contact

Comments are closed.