IAB figures showed that European digital ad spend (€36.2bn) overtook TV (€33.3bn) for the first time in 2015. Paid search accounted for almost half of all digital spend at €16.9bn. In many categories – from travel to financial services, retail to automotive – paid search is one of the largest paid for media investments that brands make.
This guide to better digital marketing demystifies the complex world of digital by highlighting…
- The burning questions marketers are asking Ebiquity
- Expert recommendations on what marketers should do next
- The benefits of taking a forward-thinking, best practice approach to digital
Register for the paper below. Ebiquity clients will receive the paper in full via e-mail.