Ebiquity in the press: Automotive brands get biggest ROI from TV advertising, new study claims


Mumbrella Australia reports on Ebiquity’s recent findings regarding TV advertising easily delivering the largest return on investment for automotive brands in Australia, with brands getting sales returns of $8.90 for every dollar invested in television advertising.

These findings are from the second wave of ‘Payback Australia’, an independent study commissioned by ThinkTV. Richard Basil-Jones, Managing Director, Ebiquity APAC, says “When it comes to the Australian automotive sector, TV is a critical factor in driving sales”.

To read the article in full on Mumbrella Australia website, please click here.

First featured on 18/05/2017

Richard Basil-Jones also discussed the findings with SKY NEWS Australia, please click here for more information.




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