Nick Pugh, our Head of Effectiveness – UK, has written a blog for MyCustomer.com on ‘Who are your customers and how do you reach them?’. Nick’s blog discusses the constant struggle in today’s multi-channel, multi-device landscape to understand consumer journeys, in regards to what’s working and what isn’t due to the increased amount of touchpoints, and the number of technological, data and analytical solutions in the last 5-8 years.
Nick goes on to answer the question ‘So how do marketers achieve an optimised customer experience and more frictionless customer journey leading to increased revenue return?’
To read the article in full on MyCustomer’s website, please click here.
First featured on 11/05/2017