Nick Manning, Chief Strategy Officer, Ebiquity has written an article for Campaign, ‘Transparency debate is good for our industry’. A year on from the release of the US Association of National Advertisers report into media transparency, Nick details how the media industry is focusing on practical solutions to achieve better transparency.
Nick goes on to stress repecussions of poor transparency;
“The lack of transparency in today’s media markets can severely impact the effectiveness of advertising and lead to significant financial loss”.
To read the article in full on Campaign’s website, please click here.