Bandt Australia reports on Ebiquity’s upcoming wave of results for ‘Payback Austalia’, an independent study commissioned by ThinkTV, to calculate the average return on investment that each media has generated for brands over a 3 year period.
The study will bring together Ebiquity’s findings from the fast moving consumer goods (FMCG) and automotive sectors, with new findings from the finance and e-commerce sectors. Advertisers participating in the latest study include eHarmony, Hotels Combined, HCF and a large Australian bank.
The findings will be revealed at the ReThinkTV Marketing Forum in Sydney on Thursday 14th September 2017.
Richard Basil Jones, Managing Director, Ebiquity APAC shares his excitement about the upcoming reveal:
We are really excited to be releasing the all-of-industry findings at ReThinkTV on September 14.
These results will provide unprecedented quantitative insights into the effectiveness of Australian advertisers’ $15 billion-plus annual media spend.
To read the article in full on Bandt Australia website, please click here.
First featured 31/07/2017.