Ebiquity in the press: Facebook acts to protect brands with new ad placement rules

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Facebook is looking to soothe advertisers’ fears about finding their ads next to violent, explicit or politically controversial content, with new rules that restrict which videos and articles can be monetised.

The move comes after big brands — including Coca-Cola, Johnson & Johnson and Volkswagen — withdrew from Google’s YouTube after their ads were featured before extremist or derogatory videos. Big television companies and publishers subsequently positioned themselves as safer for brands than digital platforms.

Nick Manning, Chief Strategy Officer, Ebiquity said;

This is what advertisers wanted. Brands don’t want to be associated with content that may be offensive.

To read the article in full on the FT.com, please click here. 

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First featured 13/09/2017

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