- It runs on accountable ‘clear box’ principles that aid understanding and action.
“Digital attribution is a buzz phrase that’s getting too much airtime right now. Traditional and digital media lines are blurred, and advertisers need a customized, totally transparent explanation of causation to understand today’s complex customer journeys. Digital attribution is often part of that. But so, too, is traditional modeling. The real trick is to marry different techniques to derive better solutions.”
Patrik Sahlin, Principal Consultant in Ebiquity’s Effectiveness practice
Our approach in summary
We provide a thorough understanding of how digital media influences customer behavior, considering all media, influences, and stimuli, and not focusing on digital media alone. Only a combination of ‘clear box’ digital attribution and traditional modeling analytics can do this.