A view from Ebiquity’s Chief Strategy Officer, Nick Manning on ‘How advertising execs want to see Cannes Lions reinvented’ has been featured in The Drum.
Nick highlights the need for a festival celebrating creativity that appeals to the wider marketing community and not just the advertising industry;
If the Cannes Lions Festival of Creativity did not exist, it would need to be invented, especially as creativity delivers an increasingly important competitive advantage.
To read the article in full on The Drum’s website, please click here.
First featured 13/11/2017.