AdNews Australia’s recent feature on ‘Three in four Aussie TV ads feature all-white casts, finds ethnic diversity study’ explores a study carried out by Ebiquity in partnership with SBS that analyses if brands are reflecting the diversity of Australia in their advertising and communications.
The research assessed 4,156 ads between 1st February to the 9th June this year on the primary channels of SBS, Seven, Nine and Ten. It was analysed from three different angles:
- The amount of ethnic diversity in actor talent used in the ads
- The frequency of these ads
- Comparison between 2013 vs 2017 results
The research found that more than three out of every four TV ads feature all-white casts and only 3% featured no Caucasian talent at all.
To read this article in full on AdNews Australia’s website, please click here.
First featured 12/112017