Warc & Ebiquity Webinar – Driving greater programmatic transparency & accountability

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Did you miss our webinar on ‘Driving greater programmatic transparency & accountability’? You can now watch a recording of this session.

In this session, Ben Millar, Digital Director of Ebiquity – Australia, investigates some of the reasons advertisers are not getting what they need when it comes to programmatic transparency and outlines what you need to do to put the right level of controls in place over programmatic media.

Please fill in the form below to watch the full recording of the presentation and learn:

• How advertisers can create better transparency and obtain greater control over the digital channel
• Why data is so important and how to become proprietors of your owned data
• How programmatic can evolve from its current state and what are the ideal options

About Author

Client Services Director

Ben is a digital marketing specialist with experience spanning all facets of digital including strategy, media planning and buying, search, CRM, and eCommerce. He has experience of working with major companies across all sectors gained while Digital Director at UM and Managing Director of full-service digital agency Profero. At FMM (now Ebiquity), Ben led the development and rollout of the Digital Benchmarking and Campaign Review service as well as developing and running the Digital Workshops. Since its inception in 2011, he has trained well over 250 marketers. Ben is a fully qualified Accountant and, prior to his career in media, was a Management Consultant for Deloitte. As such, he brings an unusual mix of business and media expertise to the team.

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