Ebiquity in the press: Why CMO’s must retake media planning


AdAge’s recent feature on ‘Why CMO’s must retake media planning’ by Mark McLaughlin explores how major marketers are now conducting media agency reviews with regularity.

Mark goes on to highlight how;

Marketers of all sizes were impacted by the ANA’s “K2 Intelligence” report and the follow-up “Ebiquity: Media Transparency” report.”

To read the article in full on AdAge’s website, please click here. 

First featured 12/12/2017

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