Ebiquity in the press: A view from Michael Karg – Marketing is a science, so let’s treat it like one

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A view from Ebiquity’s Group CEO Michael Karg on ‘Marketing is a science, so let’s treat it like one’ has been featured in Campaign. In this article Michael argues that marketing should qualify as a science, however many don’t seem to believe it is one or behaves as one.

Michael goes on to highlight three reasons why marketing is not being treated like a science, and why it should be.

To read the article in full on Campaign’s website, please click here. 

First featured: 25/04/2018.

 

 

 

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