Ebiquity in the press: Missed profit opportunities for firms in marketing

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Michael Karg, CEO, Ebiquity, explains to CNBC how companies can save cash and have the same creative impact with their marketing.

This insight comes from a piece of research recently released by Ebiquity showing that better allocation of marketing spend could result in approximately $45bn more profit globally for brands each year.

You can watch the full video here.

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