Ebiquity in the press: Marketers still not optimising spend accordingly

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Ad News Australia takes the first look at phase 2 of ‘Payback Australia’, a study conducted by Ebiquity, which was commissioned by ThinkTV.

Ebiquity analysed 21 brands over three years across the four categories of finance, automotive, fast-moving consumer goods (FMCG) and e-commerce.

The latest findings showcased these sectors could increase their return on media investment by more than $1 billion by optimising their media spend towards the most efficient media channels.

To explore the results in more detail, please visit AdNews Australia website. 

First featured: 04/07/2018

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